Maxim Mobile Expands Service to 20 Countries, World’s Largest Men’s Mobile Brand

(PRWEB) August 12, 2005

Maxim Mobile is a mobile service built around Maxim Magazine, the world’s largest men’s magazine with 27 international print editions launched in 36 countries.

The magazine has a growing international readership of over 17 million, with 4 million copies sold each month. In the U.S. alone, it boasts a guaranteed rate base of 2.5 million issues, making it also the largest men’s lifestyle magazine in America, more than doubling the number of its nearest competitor.

Beginning in 2003, Maxim began extending its audience to wireless by partnering with Netherlands-based Mowave Inc. Mowave, formerly known as Mobile Media International, has launched 20 international mobile versions in 10 different languages. The service is available on official portal menus of over 28 operators, such as Vodafone, Orange, O2 and many more. The Maxim Mobile service is unique in that it closely coordinates its mobile content with each local edition, cross-marketing content initiatives in each country. It offers a global brand with an optimal mix of international and local content.

The Maxim Mobile site provides a wide range of men’s editorial content on a subscription basis, as well as downloadable items such as ringtones, wallpaper, video, games, promotions, MMS blogs and a variety of Maxim-only wireless applications.

“Maxim Mobile has seen tremendous growth since launching in the summer of 2003. It’s a tribute to the strength of Maxim’s global brand appeal and its unique content mix. I know of no other magazine brand that has penetrated both print and mobile across so many diverse territories, both on the major operator portals and out in the open-WAP environment, and that is accessible in multiple languages around the world,” said Giles Richter, CEO of Mowave, Inc.

2005 Maxim Mobile benchmarks:

Over 1.5 million commerce transactions completed on Maxim Mobile sites

Hundreds of thousands of paying monthly subscribers worldwide

100,000+ Maxim Mobile users have participated in interactive Maxim Mobile campaigns

3G Video offered in more than 10 countries

20 mobile editions worldwide, in 10 languages

Tripling of user traffic in under 1 year

Mowave intends to continue to expand Maxim Mobile’s international reach and service offering in the coming months. To date, Mowave has launched Maxim Mobile on multiple platforms, including i-mode, Vodafone live!, Orange World and o2 Active, and is live in the following countries: Australia, Austria, Belgium, Bulgaria, Czech Republic, France, Germany, Greece, Hong Kong, Israel, Italy, Japan, Korea, the Netherlands, New Zealand, Portugal, Romania, Russia, Serbia, Singapore, South Africa, Spain, Sweden, Switzerland, and Thailand.

“The close partnership between Mowave and Dennis Publishing has enabled us to make Maxim Mobile much more than a content service. It is a whole platform that allows Maxim’s audience worldwide to interact with the brand, join its community, participate in promotions, and experience a growing suite of Maxim’s franchises on mobile. It is now also a premier marketing channel where Maxim can reach readers one-to-one, globally, while maintaining the quality and consistency of its brand image.

About Mowave, Inc.:

Founded in 2003, Mowave, Inc. is a wireless entertainment company supplying content services to telecommunication carriers in over twenty markets in Europe, Asia and the Americas. Mowave is a privately financed company headquartered and incorporated in Amsterdam, The Netherlands. Mowave’s products include mobile magazines, wallpaper, ringtones, video and games, in addition to acting as a systems integrator, and provider of marketing solutions on wireless operators around the world. Some of Mowave’s mobile services include Maxim Mobile, LIFE Pix, and YoCards! Additional company information can be found online at

About Dennis Publishing:

Dennis Publishing is one of the world’s fastest growing independently owned media companies. Group turnover exceeds £200 million a year. The company publishes 19 magazines in the UK (including Maxim, Auto Express, PC Pro, Viz and The Week) and four titles in the US (Maxim, Stuff, Blender and The Week). Maxim is published in 27 editions in 36 countries and sells 4.1 million copies per month worldwide. Dennis Publishing is privately owned by Felix Dennis. Additional company information can be found online at

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